Every
sunrise brings new hope! It’s a new day, you are ready for a new beginning and
a new business plan. After doting your i’s and crossing your t’s, you’re now ready
to plunge into the development of a brand new logo design for your company. You
call upon a business meeting and hash it out amongst yourselves. You’re on the turning
point of making the decision to employ the “Top Design Firm Ever” when your accomplice
says, “why wasting money on a logo design firm, let’s design it on our own,
after all it’s just a design. There’re so much clip arts available out there on
the Internet. Why can’t we just use anything like that? Moreover, all the stuff
on the Internet is free of cost, right”?
You’re
enticed. It would save some money to the company. Unluckily, if you opt to do
that, you'd be completely mistaken on both counts. If you ponder over the idea
of designing logo by yourself or using clipart for a logo design, you might
find that it would cost you more money. Even if you only make use of a
do-it-yourself logo idea in order to begin with, you could shake off brand
equity, which could charge you your whole business.
It is
better to take your logo development seriously. It is not just a simple image;
it is an image that should be created with an insight into what your business entails.
It should be created to offer something that is easily memorable and recognizable.
Logo designing is not a child’s play. Its foundation is centered upon the
research and perceptive of your company. These two essentials are then blended with
the designer’s intellect of form and function, the encroachment of negative and
positive space in addition to the power of abstraction. The moment a designer
brings these elements as one, the result should be amazing.
But Clip Art is FREE!
To
clear up the misconception, not all clip arts are free. There is also the fallacy
that everything on the internet is public domain. This isn't true every time.
There are many cases in which copyright issues are associated with clip art and
imagery on the Internet, and those aren’t even the extremely crucial reasons regarding
why utilizing clip art for your logo design is not a smart move.
Most
of the times, clip art, whether free or paid for, is available for use by everyone
and anyone. Clip art offers a unexceptional solution for a design. Suppose, you’ve
purchased a piece of very appealing clip art from a popular website. You use it
for designing your logo and everyone is contented that you’ve saved some cash for
the company. A week later, while doing online search you scroll through the
results and snap on a page. You are unable to believe your eyes. They’ve copied
your logo! But wait. They may didn’t steal your logo. They just went to a clip
art site and found a picture that they thought represented their corporation.
It just so occurs that they chose the same art that you chose.
These
are just some of the issues you could encounter if you decide to make your own
logo or employ clip art for your logo. Eventually, any of these scenarios could
totally devastate your business. Thus, if you think it’s more inexpensive to
use clip art or to create your own logo, you may want to re-evaluate.
