Friday 7 November 2014

How Your Brain Perceives A Logo

Logo designs have an important emotional role to play in influencing decision making, particularly when time or information is restricted. Neurobiologists have been examining on how the brain comprehends and distinguishes a logo, and how it affects the decision making. Following is some of what they've researched so far.
What happens when someone sees a logo design?
When a person looks at a logo and his/her eyes transmit a signal from the fusiforrn gyrus to the Primary Visual Cortex (VI.) It, first, comprehends color then discovers the form and shape of the logo design.

What your brain is looking at:
Color:
 As per the scientists, your eye doesn't see color at all—your brain creates it through neural processes that take place along the fusiform gyrus, the Hippocampus, and the primary visual cortex located at the back of the brain.
Shape:
After identifying the color near the visual cortex’s back, a signal is directed forward to "what pathway" near the visual cortex’s front where objects and shape are distinguished. It can even see shapes not present there (such as objects shown by the white space of logo designs).
Meaning:
While shape and color are the "bottom up" information, i.e., it is assembled from the immediate environment; meaning and context is "top down" information imparted by your memory to assist you in understanding and thinking about what it all entails. This process uses countless parts of the brain, but above all the amygdala and orbitofrontal cortex, the spots where emotions and rewards are being processed.
What Science Says as regards A Logo's Effect on Viewer’s Thinking?
Over the last two decades, neuroscientists have utilized brain imaging (WIRD to have a closer look at the way we think about logo designs. Here are some of the extremely interesting findings:
Logos are not processed on just a single place in the brain. Sports and luxury brands (such as Nike and Mercedes) activate responses in precuneus and the medial prefrontal cortex, while value brands (such as Walmart) trigger neurons in anterior cingulate cortex.
Brands we like, bring out activity in ventral medial frontal pole that is the part where we form self-esteem as well as the conception of who we are. This might suggest that our preferred brands play a deep role in the way we see ourselves.
Our acquaintance with a logo design specifies which area of the brain thinks of it when we look at it. "'Strong"' brands tend to set off activity in the brain’s area that is linked with positive emotions and reward, whereas unknown brands activate neurons in parts of the brain linked with negative emotions. This proposes that people use experience, in place of declarative information to evaluate brands.

Logos can actually change behavior. When scientists showed (subliminally) an Apple logo to some students, and an IBM logo to others, the students who saw the Apple logo performed better on a creativity test. Students shown a Disney logo (again subliminally) performed better on an honesty test than student who saw an E! TV logo.

Saturday 11 October 2014

DIY Logo Design, Clip Art Or Custom Logo Design? – Don’t Get Mistaken!

Every sunrise brings new hope! It’s a new day, you are ready for a new beginning and a new business plan. After doting your i’s and crossing your t’s, you’re now ready to plunge into the development of a brand new logo design for your company. You call upon a business meeting and hash it out amongst yourselves. You’re on the turning point of making the decision to employ the “Top Design Firm Ever” when your accomplice says, “why wasting money on a logo design firm, let’s design it on our own, after all it’s just a design. There’re so much clip arts available out there on the Internet. Why can’t we just use anything like that? Moreover, all the stuff on the Internet is free of cost, right”?
You’re enticed. It would save some money to the company. Unluckily, if you opt to do that, you'd be completely mistaken on both counts. If you ponder over the idea of designing logo by yourself or using clipart for a logo design, you might find that it would cost you more money. Even if you only make use of a do-it-yourself logo idea in order to begin with, you could shake off brand equity, which could charge you your whole business.
It is better to take your logo development seriously. It is not just a simple image; it is an image that should be created with an insight into what your business entails. It should be created to offer something that is easily memorable and recognizable. Logo designing is not a child’s play. Its foundation is centered upon the research and perceptive of your company. These two essentials are then blended with the designer’s intellect of form and function, the encroachment of negative and positive space in addition to the power of abstraction. The moment a designer brings these elements as one, the result should be amazing.
But Clip Art is FREE!
To clear up the misconception, not all clip arts are free. There is also the fallacy that everything on the internet is public domain. This isn't true every time. There are many cases in which copyright issues are associated with clip art and imagery on the Internet, and those aren’t even the extremely crucial reasons regarding why utilizing clip art for your logo design is not a smart move.
Most of the times, clip art, whether free or paid for, is available for use by everyone and anyone. Clip art offers a unexceptional solution for a design. Suppose, you’ve purchased a piece of very appealing clip art from a popular website. You use it for designing your logo and everyone is contented that you’ve saved some cash for the company. A week later, while doing online search you scroll through the results and snap on a page. You are unable to believe your eyes. They’ve copied your logo! But wait. They may didn’t steal your logo. They just went to a clip art site and found a picture that they thought represented their corporation. It just so occurs that they chose the same art that you chose.

These are just some of the issues you could encounter if you decide to make your own logo or employ clip art for your logo. Eventually, any of these scenarios could totally devastate your business. Thus, if you think it’s more inexpensive to use clip art or to create your own logo, you may want to re-evaluate.

Wednesday 8 October 2014

Vintage, Vintage Everywhere: 7 Great Vintage Logo Design Trends To Follow

Elegant, Stylish and Retro look logo designs has always appealed me. Creating a vintage style logo demands much effort and is really difficult to pull off, as in these designs it is really important to get the typography right. Here, what works well are the hand-drawn scripts as retro logos often use custom, hand-illustrated letters – or heavily adapted typefaces.
If you are looking for some great Vintage Logo Design trends of 2014, you will certainly found this post helpful and here we have shortlisted seven of the trends that I noticed this year, in this sort of artwork.


Badge Concept:

This concept is vastly seen in the vintage logo designs. These designers usually use a nice, simple shape to stamp them anywhere in the logo. Circles are undoubtedly the extremely popular shape for this concept, yet you'll also find heaps of hexagons, shields and diamonds.








Hand Drawn
Logo designs that have a hand drawn or sketchy look extremely aesthetic. The hand drawn logos are very much in fashion. Though vintage logo design collections tend to be fairly mannish in appearance, it's really nice to see shops forcing back against this trend with composite floral arrangements and beautiful, soft colors like you can see in the MakeMediaCo.’s logo.



Industrial
The early mid of 20th century design witnessed simple logos without feathered shadows, gradients, or 3D renders, at the same time they managed to create bold visual statements. Those days, the graphical icons were axes, wrenches, hammers, and factories, not WiFi signals and clouds. For me, it's quite usual for our tech savvy coevals to be drained to visuals that freshen the times of industrial revolution. From our side, we have a quiet deference for the men and women involved in building the modern world by shedding their sweat and investing their labor rather than mouse clicks and keystrokes.

Land and Sea
For whichever reason, vintage logo treatments usually feature animals with antlers: elk, deer, moose, it doesn't matter. It’s in, If it has antlers. This goes hand in hand along with the overall outdoor trend in these sorts of logo designs (mountains, tents, trees, etc.). Nautical themes are tremendously popular as well. Fish, Anchors, and ropes head for some really striking graphical elements.


Logos On Photos
Retrospect at how the logo designs looked like ten years ago and you usually see a solid background or perhaps a gradient. The bright, complex and colorful Internet logos of the time seemed too busy for anything else. In the recent times, our monotone, hipster logo designs are simple enough that they appear incredible when over lied on top of a neat photograph. If you're in search of a way to create the logos in your shop appear even better, give it a try.



If your customers are asking for something popular and all the rage, you can use the above ideas above as inspiration to create your own awesome vintage masterpieces. Or, if you long to blaze your own trail, you after reading this post know what's previously being done. Best of luck!

Tuesday 26 August 2014

EFFECTIVE TIPS TO NOTE WHILE HIRING A LOGO DESIGNER

A good logo design means you and your business are more likely to be considered reliable as a professional. Since, your logo will be applied consistently throughout your letterheads, business cards and website, so it must be powerful and memorable as well. Long gone are the days when finding a design specialist was similar to finding needle in haystack, but now in this technology driven world where anybody can be a graphic designer with the help of handy softwares, you can get many. But finding a professional, dedicated and reliable designer who is ready to offer the services is really hard. Here are some important tips that will help you get the right designer:
1)     CHECK YOUR SELECTED LOGO DESIGNERS WORK
It‘s no secret that a logo designer’s skills, expertise and experience can be measured by their portfolio. Spend some of your time in going through their earlier work to determine if you like their artwork and whether the message you want to convey can be communicated by the samples you’ve checked.
2)     DO YOUR RESEARCH
We all are very well aware of the importance, background checks own. It’s no different here. Once you’ve completed your initial research and have settled on some designers you prefer, it’s time to dig deeper into their education and work history. But keep in mind that although qualifications are significant, graphic design is a creative field, and there’s a far more to it than only being capable of using software.
3)     CHECK THEIR REFERENCES
Nothing makes you more ‘credible’ than having vouchee guaranteeing for you and your work. Good designers will usually have testimonials of their past clients on their websites, and in case you’ve have a selection for a logo designer established on anybody else’s recommendation, arrange a frank and honest schmooze with that person to talk about the designer’s weaknesses and strengths.
4)     TIMING IS CRUCIAL
After getting satisfied that you’ve got a suitable logo designer, you should confirm their availability. While you should make sure to give a deadline every time, it’s a good idea to get ready to build in some additional time to consider creative blocks.
5)     KNOW WHAT ARE YOU EXPECTING FROM YOUR LOGO DESIGN
Nobody likes to be messed around; therefore it’s imperative to ensure that you have given your designer a good brief. It makes the designer get the examples of logos and brands that you look up to. Also, you should try not to smother their creativity with an ideal vision of what you want. You should better concentrate on the ‘impression’ that you want to leave on your customer’s mind and give your designer the space to do their best work. Let them discover different concepts or you may miss the boat on an end design that is better than your initial vision.

Here, the main thing to keep in mind while employing a logo designer is to reach him/her the same way as you hire an employee for your company.